Product Strategy For High Technology Companies 2nd Edition by Michael McGrath

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Providing a complete guide on today’s high-technology companies’ situation is the focus of this book. It mainly covers a range of product strategies and how to comply with the advancement of technology in the 21st century. Here are the details of the brilliant book, Product Strategy for High Technology Companies 2nd edition, pdf, ebook, and free download by Michael McGrath.

Source: Amazon

Book Description 

The book is one of the long shelf-life media that cover guides on the technical product strategy. It covers a range of technology applications from industry and business experts, such as Apple, IBM, Compaq, and many more. It mostly covers product strategy design in the 21st century that includes planning for competitiveness, internet age, and profitability.  

About Author 

The brilliant technology book was written by Michael McGrath. He is a co-founder and the managing director from the technology-based company development, PRTM or Pittiglio Rabin Todd & McGrath. He is one of the industry experts that has been working with more than 10 companies. Thus, his insight into the technologies is poured into this 2nd edition book. 

Target Reader 

Students that are looking for great insight into technology companies and product strategy can take this Product Strategy for High Technology Companies 2nd edition book. It is a great guide for learning and also for the entrepreneur that wants to start a business. The book also covers a plethora of examples that can give vision and awareness of 21st technology development.   

Book Details 

It was a pretty old book since it was first published in October 1194. However, the book was also re-published on November 2nd, 2000. The publisher behind the market is McGraw-Hill Education. It is a pretty thick book with 400 pages and the dimensions are around 6.3 x 1.2 x 9.2 inches. It is written in English. 

Table Content 

With a thick content inside, you can find three main parts of the book. Each of them consists of at least six to 17 topics to cover. It is also worth mentioning that the Product Strategy for High Technology Companies 2nd edition gives around 250 examples as the details. Some of the topics inside 14 unique different strategies include how xerox turns into a dominant brand in light-lens copying. 

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Where To Buy 

Since the book is pretty old and has no re-release, you need to be quick. One of the locations that have it as stock is Amazon, which is available as a Used or New book. You will need to order soon and pay around $40.99 for the new hardcover version. Other than that, you can also get the e-book version for $42.12 from or the Kindle store for $26.59. 

Book Format PDF Free Download

There are many formats of these books and you can also find some free downloads for the e-book or buy the kindle on the internet. However, if you want to get the printed Product Strategy for High Technology Companies 2nd edition version you can get the hardcover or the softcover version from Amazon. 

The book might have been published in early 2000, however, some information is still working with today’s technologies. It is also a good thing that the technology-based book has a long shelf life, thus it relates with the new framework and application. In other words, the book still offers solid information and learning for students or teachers.